When the pilot does not know what port he is heading for, no wind is the right wind; and when the preacher does not know what he is trying to accomplish in his message, no service is a good service. Have a specific aim for each message, and be sure to tell your congregation what it is. “A sermon ought to be a monograph and not an encyclopedia,” said John Watson, “an agency for pushing one article, not a general store where one can purchase anything from
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